How Antoun Sehnaoui Has Contributed to the Growth of SGBL

Antoun Sehnaoui is the CEO of the Société Générale de Banque au Liban. As a professional banker, businessman and leader of this group, Antoun has managed to enable this institution get through the financial crisis. He has also enabled the bank to earn trust of its clients. During his time as the CEO, SGBL has chosen responsible instead of conservative strategy. 

Focus 

Antoun has always ensured that the bank focus on enhancing clients satisfaction as well as market expansion. This has enabled the bank to emerge as a new form of banking within the private sector with customer satisfaction taking precedence. 

Unique leadership approach 

Mr. Antoun has managed to provide a unique leadership approach for the bank. With this approach, clients are seen as the greatest assets for the bank. The core culture of SGBL understands that clients are the greatest assets without which the bank cannot survive. In private banking sector, clients are considered as the long-term partners of the bank. For this reason, the bank focuses on ensuring their ultimate satisfaction. It is this approach that has enabled SGBL to remain a leading and respected bank in Lebanon. The continued growth and reputation of the bank is a confirmation of its active presence in the region as a prime, universal financial institution. It caters for the banking needs of different clients on various fronts including private, corporate and retail banking. 

Continuous assurance 

When it comes to banking and financial services, clients want to be assured that their resources are in safe hands. Antoun has ensured that clients get the assurance that their finances are in safe hands. In fact, the bank has managed to establish personal relationships with clients on the basis of mutual trust. This is based on the conviction that this relationship forms a major strength that gives the bank high-net-worth when dealing with clients. This relationship is very important because clients want nothing but excellent service. It is an important competitive edge for the bank. As the chairman, Antoun has always ensured that the bank remains dedicated to offering superior quality services to its customers. 

Clearly, SGBL has grown and achieved tremendous achievements during the time of Antoun Sehnaoui as its chairman. Antoun has always ensured that the bank establishes and maintains a beneficial bond with its clients. These are the people, civil society and companies. This way, the bank has continued to thrive and grow on the basis of these relationships.