Société Générale de Banque au Liban Continues to grow under the Leadership of Antoun Sehnaoui

Société Générale de Banque au Liban has emerged as one of the most successful financial institutions in the modern Lebanese financial banking sector under Antoun Sehnaoui. Recent changes in the regulatory as well as the economic environment means that the modern banking sector should focus on clients’ centricity and market expansion. The financial crisis combined with tough competition means that banks have to act in a more responsible manner. For this reason, SGBL bank under Antoun has based its growth on differentiation and regaining trust and confidence of the public. To do this, the bank has focused on establishing and sustaining relationships with its treasured clients. 

SGBL succeeds under Antoun’s leadership

To regain the trust of disillusioned clients, banks had to take approaches that would instil confidence in the public. SGBL is one of the banks that have managed to do this under the leadership of Antoun. The bank has opted for a responsible strategy rather than a conservative one. This institution has focused on a two-fold strategy by expanding its market while improving satisfaction among clients. This has enabled SGBL to emerge as a new breed in the banking sector that gives clients’ satisfaction the first priority.

The best culture

Antoun has ensured that SGBL maintains a culture of understanding the importance of clients. To this bank, clients are the most important, long-term partners. Its focus is on ensuring their ultimate satisfaction. By following this approach, the bank has emerged as the leading and most respected financial institution in Lebanon. The fact that SGBL has remained a key player in the Lebanese private banking sector for years confirms its strength and reputation. It is a universal prime financial institution that is catering for the needs of different clients at varying levels including corporate, retail and private banking.

Visionary leadership

Perhaps, the major reason why SGBL has remained a successful bank in Lebanon is the fact that it has a visionary leadership. Antoun is an ambitious and visionary leader. He understands the concerns, needs and issues that affect the private banking sector in the country. His knowledge, skills and experience enable him to provide the visionary leadership that the bank wants to succeed. He also knows the important role of the private sector in Lebanon. This enables him to provide a clear, effective approach to SGBL thereby facilitating its expansion and growth every year.

Clearly, AntounSehnaoui has played a very significant role in the growth and success of SGBL. This is because he is an able visionary leader with the necessary skills and experience.

How Antoun Sehnaoui Has Contributed to the Growth of SGBL

Antoun Sehnaoui is the CEO of the Société Générale de Banque au Liban. As a professional banker, businessman and leader of this group, Antoun has managed to enable this institution get through the financial crisis. He has also enabled the bank to earn trust of its clients. During his time as the CEO, SGBL has chosen responsible instead of conservative strategy. 

Focus 

Antoun has always ensured that the bank focus on enhancing clients satisfaction as well as market expansion. This has enabled the bank to emerge as a new form of banking within the private sector with customer satisfaction taking precedence. 

Unique leadership approach 

Mr. Antoun has managed to provide a unique leadership approach for the bank. With this approach, clients are seen as the greatest assets for the bank. The core culture of SGBL understands that clients are the greatest assets without which the bank cannot survive. In private banking sector, clients are considered as the long-term partners of the bank. For this reason, the bank focuses on ensuring their ultimate satisfaction. It is this approach that has enabled SGBL to remain a leading and respected bank in Lebanon. The continued growth and reputation of the bank is a confirmation of its active presence in the region as a prime, universal financial institution. It caters for the banking needs of different clients on various fronts including private, corporate and retail banking. 

Continuous assurance 

When it comes to banking and financial services, clients want to be assured that their resources are in safe hands. Antoun has ensured that clients get the assurance that their finances are in safe hands. In fact, the bank has managed to establish personal relationships with clients on the basis of mutual trust. This is based on the conviction that this relationship forms a major strength that gives the bank high-net-worth when dealing with clients. This relationship is very important because clients want nothing but excellent service. It is an important competitive edge for the bank. As the chairman, Antoun has always ensured that the bank remains dedicated to offering superior quality services to its customers. 

Clearly, SGBL has grown and achieved tremendous achievements during the time of Antoun Sehnaoui as its chairman. Antoun has always ensured that the bank establishes and maintains a beneficial bond with its clients. These are the people, civil society and companies. This way, the bank has continued to thrive and grow on the basis of these relationships.

Everything You Wanted to Know about Antoun Sehnaoui

Antoun Sehnaoui is a reputable Lebanese businessman and banker. He is currently serving as the chairman of Société Générale de Banque au Liban or SGBL. He is also the chairman of Wealth Management in the Finance firm, FIDUS. Additionally, he serves as the Vice Chairman in the Société Générale de Banque in Jordan. Antoun is also a member of the Lebanese Bank’s Association Board director. Over the years, Antoun has made many achievements that have enabled him to shine as a successful entrepreneur and business man. He strongly believes in the bright future of Lebanon. He has never been shy to take risks and this has enabled him to achieve tremendous success in life.

Educational and professional attributes

Antoun pursued his undergraduate education in USA. He holds a Business Administration degree majoring in International Banking and Finance from the University of Southern California. The knowledge that he acquired from this institution combined with many years of experience in business made him the right candidate to serve as the CEO and chairman of SGBL. He took over the leadership of this bank in October 2007. In addition, he has also been serving as the FIDUS chairman for many years. This is a financial brokerage company. His vast experience and knowledge also made him to be appointed as the member of the Lebanese Banks Board of Directors.

Achievements and contributions in the Lebanese community

Antoun is known by many people in Lebanon as a legendary man. This can be attributed to his vast contribution to the growth and impressive evolution of the banking sector in Lebanon. Apart from being a successful businessman, Antoun is a great banker. He is a great banker whose efforts and leadership made SGBL to be ranked among the top five banks in this ear. This is in terms of assets and profits. This ranking was done by the Banker and Executive Magazines and reported in January 2015. Antoun has been the leader of FIDUS, a subsidiary of the SGBL group since 1999. He quickly turned this institution into a major Lebanese investment firm.

Ambitious leader

Since he graduated from the University of Southern California, it did not take Antoun too much time before his management expertise and excellence were noticed. This made him the right candidate to chair SGBL. Soon in October 2007, he was appointed as the chairman of this bank. He took over the leadership of this bank with ambitions of growing it and expanding it beyond the geographic boundaries of his country. From the time this dynamic leader took over the chairmanship of this bank, it has achieved unparalleled growth as well as asset consolidation. The total assets and net profits of this bank had growth to UD 16.5 billion and USD 170 million. This amounted to 10 percent annual growth of the bank.

In addition to his crucial role in the business and banking sector, Antoun Sehnaoui is also a passionate and dynamic investor with shares in hospitality and tourism industry, cinemas and a sponsor of art. 

Learn More about Antoun Sehnaoui and His Achievements

Antoun Sehnaoui is a renowned businessman and banker in Lebanon. Currently, he chairs the Société Générale de Banque au Liban or SGBL. He is also the chairman of the FIDUS, the housing finance and wealth management group. Outside boardrooms, Sehnaoui has extensive businesses. He has investments in real estate, tourism, print media and hospitality sector. These sectors combined with finance and banking forms the core of the contemporary economy of Lebanon. Added to the philanthropic spirit of this entrepreneur, they make him one of the most popular figures in the region. In addition, he supports Beirut International Film Festival, which is the Beirut Art Center. 

Prominent figure 

Sehnaoui has already established himself as an embodiment of contemporary Lebanese businessman and entrepreneur. He is a strong believer in this country’s future. He is never shy to take risks that will lead to the realization of the vast potential of this country. 

Birth and childhood 

Sehnaoui was born in 1972 in Lebanon. He hails from the distinguished Greek Catholic as well as politician’s line. He was given his name after a grandfather. His grandfather became a minister in 1994. He was also elected as the Deputy in Beirut several times. He is the son of May Chehab and Nabil Sehnaoui. Chehab was a great granddaughter to Emir Bachir Chehab II. Emir Bachir Chehab II was the ruler of Mount Lebanon during the first half of 19^th Century. 

Education 

Antoun was brought up in Lebanon at the time of the civil war. It was this experience that instilled a string national duty sense in him. He returned to Lebanon from the U.S where he pursued a degree in International Banking and Finance in 1997. He studied at the University of Southern California. On returning to Lebanon, he focused on realizing the vision of making Lebanon a banking and finance hub in the region. He focused his effort on finance, banking, tourism and media. 

Achievements 

In 1999, Sehnaoui became the chairman of FIDUS. Since then, he has turned the institution into a leading financial investment institution in Lebanon. From the time he was appointed the Chairman of Société Générale de Banque au Liban, the financial institution has also realized unprecedented growth and success. The bank has also been a leader in maintaining the banking tradition of Lebanon over the years. 

In addition to making a significant contribution in the burgeoning media sector in Lebanon, Sehnaoui founded the News Media in 1998. This is the publishing house behind the Executive Magazine. Currently, this is the leading English, business magazine in the Middle East. It is a must-read for investors and analysts.

In the hospitality and tourism sector, Sehnaoui was the first investor to identify commercial potential in the Gemmayzeh and Saifi areas in Beirut. It was here that he opened La Tabkha and Centrale which brought life to the region. He also spotted the potential of Damour where he started an Ocean beach resort. This has become a major attraction for tourists in the region.

AntounSehnaoui has clearly shown that he has the courage and vision that Lebanon needs to thrive to prosperity. 

Summary 

Antoun Sehnaoui is a prominent figure in Lebanon and the surrounding areas. Take a minute to find out more about him and his achievements in different sectors.